Making God Gag

In Jesus' letters to the seven churches in Asia it is extremely important to understand the geography and history of each city in order to understand what the Spirit is saying to the church of today. This is especially significant with the church in Laodicea.  Have you ever been in a new town and went to get a glass of water out of the tap only to discover that it had a very bad taste and odor? So bad in fact that it made you gag? That's how Jesus describes the Church in Laodicea. Seems kind of harsh doesn't it? So what is going on with this church?